MY ROLE: Visual Designer on Alaska Air Creative Team

PARTNERS: Team Art Director, Project Manager, Copy Writer, Photographer and Starbucks Design Team

Photographer for Event: Ingrid Barrentine
Copy Writer: Sara Runnels
Animator of IG Stories: Nick King

DATE: Created for November 7, 2019 Starbucks Holiday Cup Event at SeaTac Airport (& several other airports across the country)

CHALLENGE: I was tasked with designing assets for the Starbucks + Alaska Airlines Holiday Cup Activation Event at the SeaTac Airport. Those assets included an IG Story, Twitter Happy Hour posts, pull-up banners for the airport, photo booth backdrops & props for people to snap pics with, GID Screens (Gate Information Displays), seat cards which were put next to Starbucks gift cards on the airplane seats as give-aways & t-shirts that were also given away to guests at the SeaTac Airport.

SOLUTION: I researched the Starbucks branding & Holiday Design decks that were given by Starbucks. I designed all of the assets based on that research.

INITIAL DESIGN: The Starbucks Design studio designed all of the original Starbucks Holiday assets. The type faces used in the Starbucks Holiday campaign were designed by Riley Cran out of Vancouver, BC in Canada. See his amazing work here.

EVENT: Read more about the Alaska Airlines + Starbucks Partnership event here!

IG STORY - AIRPORT LAUNCH DAY

This was an IG Story built out for the Alaska Airlines + Starbucks partnership launch day.

This was a “Surprise & Delight” event at the airport built around the release of the Starbucks Holiday red cup design.

TWITTER POSTS - ALASKA HAPPY HOUR

These assets were made for Twitter posts for the Alaska Airlines Happy Hour Starbucks partnership. They were estimated to have been seen by 400k people.

Flights were given away on Twitter for trips to Starbucks roasteries around the world.