washington climbers coalition 🪨

The Washington Climbers Coalition (WCC) is a non-profit with a mission to make Washington a better place to climb through advocacy, stewardship, and education.
Here’s a link to the WCC website.

 

MY ROLE: Communication Coordinator for the WCC (some product design work, mostly communication & marketing type of work)

  • Monitoring and responding to emails we receive

  • Connecting with the Access Fund and other Climbing organizations across the country

  • Managing their social media and connecting local WA climbers to the WCC

  • Thinking through strategies for donations to the WCC and sometimes managing those too

  • Helping to keep the board organized

PARTNERS: The WCC Board Members

DATE: Started July 2024 through now

CHALLENGE: I first started working for the WCC in July 2024 and the first event I help with and went to was the WCC 20th Anniversary party in October 2024. I quickly realized that most people that were there and caring about the WCC were generally 50+ and mostly sport and trad climbers. Washington has a huge climbing population and a lot of those are people who boulder. Most people now first experience climbing outdoors by first learning about climbing and doing it in a gym. Most gyms are boulder focused, so this seemed like an opportunity of a group of people to connect with. I’ve done this mostly through social media by starting a weekly climbing video series. We now have people tag us constantly who want their videos re-shared. This population has mostly been local Washington climbers who boulder and are between the ages of 25 & 35.

METRICS & LEARNINGS:

  • I helped the Washington Climbers Coalition raise $30k between Dec 15, 2025, and Jan 15, 2026, by sharing an end-of-year email and social media post detailing what the WCC did in 2025.

  • I increased engagement on social media by 65% in 2025.

  • We generally now receive 20-35k views of our reels and posts per month, and we get between 45-70 new followers per month. We got 700+ new followers in 2025. The age range of our new followers has been between 25-44, which is great because when I first started working for the WCC, most people at the 20th Anniversary party were 50 and up and were mostly sport and trad climbers.

  • I started a weekly series each week in 2025 where I share a video per week of user-donated content featuring local Washington climbers on local Washington climbs, partnering (by tagging) Kaya. Kaya is a climbing app created by Washington climbers that helps users find climbs via GPS and watch beta videos.

  • I also helped the WCC by adding a new weather climbing-specific app to website called ClimbitScore. This helps local climbers learn about the weather conidtions in specific climbing areas before making the effort to get out and climb.