CLIENT: Alaska Airlines

BRAND STUDIO: See us here!

MY ROLE: Visual Designer on Alaska Air Creative Team

PARTNERS: Team Art Directors, Project Managers, Copy Writers, Photographer and outside Clients

DATE: Created in 2019 for print and digital assets

CHALLENGE: I am given copy and what type of collateral is needed for each project, and then I create the asset. For Social Media & IG Stories, that is continuously a fluid and ever changing direction and process. For campaigns such as the JDP Award announcement & the Holiday campaign, I designed everything from the ground up.

SOLUTION: I research a lot about what each project needs and what Alaska has done before and I often just start from scratch and build my designs based on that research.

 

IG STORY - GIF/STICKERS

This is an ongoing project in which I’m building out a library along with an Animator of GIF/Stickers for Instagram.

The new “REady to fly” inclusion app

Several options that were sent over for review (among many others not included). Very first one is the final app icon.

 

The Just-Leave Fall Airfare Sale

Ad posts made for Facebook and Instagram. Made as a campaign toolkit to be handed off to other teams such as the Email Marketing Team, ect.

Caption for Ads: “Leave this fall! 🍁 Book an autumn adventure now before these low fares fly away.”

 

THE SWEET-RETREAT AIR FARE SALE

Ad posts made for Facebook and Instagram. Made as a campaign toolkit to be handed off to other teams such as the Email Marketing Team, ect.

Caption for Ads: “Sweet dreams are made of these low fares!🍦Book a cool adventure before this offer melts.”

The book-better fare sale

Ad posts made for Facebook and Instagram. Made as a Campaign toolkit to be handed off to other teams such as the Email Marketing Team, ect.

Caption for Ads: “Want to make your next trip one for the books? Land a limited-time low fare before this chapter closes. 📚”

THE CALIFORNIA FARE SALE

Ad posts made for Facebook and Instagram. Made as a campaign toolkit to be handed off to other teams such as the Email Marketing Team, ect.

DESTINATION PHOTO SLIDESHOW

These destination slides were created for a photo slideshow that plays prior to Alaska Airlines ski movie premieres across the country in 2019.

PRIDE 2019 - Social & alaska sponsored parade float assets

Includes Pride Social: Profile Pic, Photo Headers for Twitter & Facebook, Story Cover Photos for Instagram, Pride Parade Banners that were in the San Francisco, Seattle and San Diego Pride Parades sponsored by Alaska Airlines

 

on-board coloring sheets

 

IG Story - Mileage Plan Monday / Free Bags

 

IG Story - mileage plan monday / Companion fare

 

IG Story - Featuring Global Partnerships

 

ig story - Star Wars land: galaxy’s edge

 

IG Story - Featuring Partnership with JAL (Japan Airline)

 

IG Story - FEATURING PARTNERSHIP WITH EL AL (Tel Aviv AIRLINE)

 

IG Story - Oregon Wine Month

 

IG Story - Winery Destinations

 

IG Story - Toy Story 4 Premiere IN LA

 

IG Story - Toy Story 4 Activation Day

 

JDP Award Campaign 2019

Campaign designed for JDP Award in 2019. Assets include GID (Gate Information Display) TV screens for airport, a billboard seen near the Seattle airport, 3”x5” notecards to be handed out at airport the day of the award announcement, digital banner ad for Alaska Air homepage, pull-up banner for airport, menu signage for Alaska Air lounges at airport, & an IG story for Alaska Air IG account.

 

2019 Holiday Campaign

Assets include a Holiday cup & napkin design that will be on board, IG Story assets throughout the holiday, magazine ads & pull-up banners.

(This copy was written by a different Copy Writer, not Sara Runnels.)

 

OTHER ADS

SIFF Cinema title slides & University of Washington daily print ad

 

Seattle to Portland Bike Ride 2019

These were signs placed through the Seattle to Portland bike ride.